INVESTIGATING THE ROLE OF ATTITUDES TOWARDS SOCIAL MEDIA MARKETING ACTIVITIES AND THE PERCEIVED VALUE OF USING SOCIAL MEDIA IN ORGANIZING VACATIONS

Kaede Sano

https://doi.org/10.15444/gmc2016.02.07.01

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Publication Date: Jul 1, 2016

Abstract

INVESTIGATING THE ROLE OF ATTITUDES TOWARDS SOCIAL MEDIA MARKETING ACTIVITIES AND THE PERCEIVED VALUE OF USING SOCIAL MEDIA IN ORGANIZING VACATIONS

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