The Role of Social Media in World as a Key Instrument

Abstract

It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business. Social media today is the ultimate word-of-mouth marketing. Getting people to connect with you online in the social space helps spread the word about who your company is and your products and services. Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies. As social media continues to grow in popularity, brands are looking for ways to increase their fan base and leverage their social presence to increase sales and brand affinity. Social media is a powerful tool for engaging your customers and fans in a conversation. So there are really two functions of social media for business: 1) Are you participating in the conversation and sharing, and 2) Are you listening and monitoring what is being said about you. Social media takes work, there’s no doubt about it. Any business that has tried running their own Facebook and Twitter profiles knows that gaining new customers is more difficult than it seems. What role should social media play in your marketing? At the end of the day, with right tools and strategy in place, social media marketing can be scary and should/will play a large part in your overall digital strategy. Social media’s role in your overall digital strategy comes down to four main things: 1) Building a fan base 2) Reputation monitoring 3) Conducting customer service 4) Generating leads Social media mining is a process of representing, analyzing, and extracting actionable patterns from social media data. Social media mining introduces basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines such as computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. It encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data. Keywords : Internet, Social networking media, Social media,Communication etc.