Abstract
The subject of research in this article is the horror genre, which until recently was most fully represented in the cinema. However, in the modern world, the phenomenon of the “terrible” is also constructed in the new forms of analog horror and its continuation - digital horror, which are the main objects of study of this article. Exploring new phenomena, the authors come to the conclusion that analog and digital horror are created through the use of two strategies: understanding the terrifying side of technology (horror of technology) and using technology to create a frightening effect (horror technology). Since the development of the technological process is inexorable, there is reason to assume that in the future, with the development of horror technologies, the most frightening forms of technology horror will be created.
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