THE EVOLUTION OF INDUSTRIAL CHANGES IN THE CONTEXT OF DIGITAL AND BEHAVIORAL ECONOMY

Abstract

The purpose. The purpose of this scientific work is to study the processes of industrial evolution under the influence of global changes, taking into account the characteristics of behavioral economics. Methods. The methodological basis for the study of the evolution of the behavior of individual consumers in the market under the influence of digitalization is the scientific works of foreign authors on the above issues. The authors believe that there is a need for new scientific research on the evolution of consumer behavior in the global market for goods and services in the context of behavioral economics. The Results. The paper presents specific opportunities that open up new technologies, revolutions and the global world, changing modern society and causing the 4th industrial revolution. It has been proven that the key idea is to rethink consumer skills from “take, use and throw away” to the model when products are manufactured and promoted using digital mechanisms so that their materials and components can be used repeatedly. Scientific novelty. The authors of the article have proved that the evolution of consumer behavior on the domestic market of goods and services is a continuous process that changes in accordance with the influence of environmental factors and individual consumer behavior that are in a certain relationship and interdependence.The article identifies the main conceptual framework for improving the interaction of individual consumers and enterprises in the economic sphere, as well as practical recommendations. The practical significance. The article identifies the basic conceptual framework for improving the interaction of individual consumers and enterprises in the economic sphere, and also practical recommendations are worked out, the introduction of which will make it possible to evaluate the effectiveness of new business models, the specifics of value added generation, the creation of “value”, the features of a company’s capitalization mechanism based on more effective management decisions, while ensuring a high level of their economic efficiency, which will promote the growth of customer satisfaction.