The Equipment Manufacturing Industry Supply Side Reform and Innovation with E-Commerce Platform

Abstract

E-commerce has become the emerging business model, has been widely accepted by the particularity of the manufacturing e-commerce still need to study. E-commerce innovation brings new opportunity to the development of manufacturing industry, to promote the traditional manufacturing industry upgrading and adjust the structure of manufacturing industry. Facing the rapid manufacturing industry transformation, fast development of electronic commerce, electronic commerce development policy to encourage such as background, manufacturing e-commerce development innovation is on the rise, electricity to the manufacturing enterprise organization flattening structure, digital design and production, enterprise competition mode, enterprise risk control have great influence and role. The results show that the electronic commerce enterprise product innovation affects the business performance; Market information to promote the electronic commerce enterprise product innovation, as a result of manufacturing electrical business development in China is facing the manufacturing quality problems, distribution channel conflict, lack of the inter-disciplinary talent, in this paper, speed up the development of manufacturing electric company, to promote research and development innovation, the implementation of flexible production, build brand advantage. Through theoretical analysis and empirical research, it is that a good way to promote the development of manufacturing.