Application and Development of Electronic Commerce in International Trade in Our Country

Abstract

With the rapid development of computer industry since the 60s of the last century, the electronic commerce arises at the historic moment; the developed countries take which as a new means in the field of international trade to continuously expand the scope of its application. As the vigorous development of electronic commerce in the global scope, it has a strong impact on traditional economic trade mode, which promotes the development of international trade to the direction of the information and also opens up a new way for the sustainable development of international trade. The 21st century will be a comprehensive electronic information age; e-commerce is widely expected to become one of the largest growth points of the global economy at the turn of the century. At present, all countries in the world attaches great importance on the development of electronic commerce, and actively promote, strive to seize the opportunity to become the international trading powers of the 21st century. Compared with the developed countries, e-commerce developed relatively late in our country, there are many difficulties and resistance. How to deal with the challenge of electronic commerce in our country foreign trade has become an urgent subject for research to solve. Definition and characteristics of electronic commerce The definition of electronic commerce E-commerce began to appear in the last century in the late 90s, which is an unprecedented field of high-tech development. Because electronic commerce appeared not long before, coupled with its rapid development momentum, the industry hasn’t completely understand electronic commerce, which understanding also need further discussion and conclusion and further development and perfection in practice. The uniqueness of the current definition of electronic commerce has not yet been determined. E-commerce concept was first proposed by IBM. After being put forward, this concept was given the different description of the definition of electronic commerce including the UN organization for economic cooperation and development, governments, organizations, research institutions and academic groups according to their respective understanding. Firstly look at the generalized definition of electronic commerce. [1]General electronic commerce includes all business activities use electronic technology. Online shopping, trading activities between enterprises and sales, procurement, recruiting, planning, and other all use electronic technology to commercial activities are included in the broad e-commerce. Nutshell, general electronic commerce refers to all business activities using electronic information technology to expand propaganda, reduce costs, create business opportunities, increase the value of sales of products and services,. As for the definition of special e-commerce, e-commerce in its narrow sense only includes part of the business activities through the Internet. Simply put, narrow sense of electronic commerce is to traditional sales and shopping channel moved to the Internet, to break the boundaries of time and space, to effectively make sales and other business activities, for example, all online shopping activities through a variety of group, taobao, etc. The business activities not only include physical activity but also include digital products and services. In the real trade activities, we tend to use generalized concept of E-business, thinking 2nd International Conference on Economy, Management and Education Technology (ICEMET 2016) © 2016. The authors Published by Atlantis Press 2058 e-commerce as a platform for all business activities based on the Internet. What are all the business activities? Comprehensive business activities is to a series of activities include corporate and individual business activities of each link, , talks, trade, capital payments will all be made on the Internet. The characteristics of electronic commerce E-commerce has become the most important in this century enterprise economic activity in the market economic operation mode; e-commerce is a new business model of the combination of IT technology and business operation, which is a major trade under the background of new economy works. Internet itself has global characteristics; network brings great openness, and Internet inherent low cost and high efficiency operation all provides a good advantage of the foundation for the development of e-commerce, the electronic commerce and many unprecedented characteristics show than past business activities. Business model becomes more electronic, digital with fewer links in more efficient perform. Compared with the traditional postal communication, as a means of electronic communication, the Internet has the information transmission speed, and it can transfer the very big amount of information. Packet switching technology is adopted in business activities, this makes the network application efficiency is greatly improved. [2]In comparison with traditional means of with the telephone, fax, etc, electronic communication through the Internet to transmit information cost is decreased obviously. On the other hand, the Internet Web site can run automatically in the case of no probation. Internet for transferring information showed high efficiency, low cost, which is fully reflected in the main feature of this on the transaction cost and transaction time. In e-commerce, electronic file data is transferred as electron flow instead of the actual flow of the carrier, the use of manpower and material resources cost could be greatly reduced. At the same time, we can see that the electron flow would not be the limit of time, making it possible to direct transactions between the seller and the buyer. It also greatly reduces the circulation, reduce inventory, reduce the transaction costs, shorten the production cycle of the product, to a great extent, and improve the efficiency of business activities to perform. The globalization and open of market trade bring more opportunities and more fair competition. Through the Internet, governments around the world, enterprise groups and individual together form a huge global market, and the market can cross regional restrictions, and timely and accurately provide the goods, services, such as supply and demand information to any organizations or individuals need it. This not only creates more trade opportunities, but also make the traditional information asymmetry broken, even the small and medium-sized enterprise can have the same information resources and large enterprises, so that the market competition became more fair. The impact of e-commerce development on trade theory analysis The technological innovation theory Globalization and informatization is the inevitable trend of world economic development. [3]The rapid development of information technology and the wide application of Internet make the rapid development of e-commerce, as the key competitiveness of enterprises to participate in international trade, the significance of e-commerce development of the country is becoming increasingly obvious. From the perspective of the theory of technology innovation, the application of electronic commerce technology innovation is as a new production function, realized the combination of production conditions and factors of production, or the economic effect produced by e-commerce development can be regarded as a kind of technology innovation, it improve industry and the economic efficiency of enterprises by saving the cost of production so as to improve the supply level of the whole society. The theory can be well explained as in the figure 1.