Big Data Helps the Healthy Development of Rural Electronic Commerce

Abstract

With the expand of science and technology, the scale and frequency of internet use are boosting gradually, and the expand of the electronic commerce in the country is rising. As the internet, Big Data has been a crucial resource for the healthy development of the electronic commerce in the country. By studying recent situation and prospect of the development of the electronic commerce in the country, this paper suggests ways to promote the development of the electronic commerce under the background of Big Data: enhance endogenous power of farmers, increase the strength of government guidance, and accumulate a sustainable talent team. These measures are crucial to the development of rural e-commerce in China.