Abstract
The purpose of this study was to examine the effect of South Korean womens national soccer team image on spectator satisfaction and re-attend intention. For the this study, a total of 360 subjects who directly watched 2014 Incheon Asian Games Womens football 3-4th place match were selected using convenience sampling method to obtain the study results. In order to analysis this data, SPSS 20.0 for Windows was used and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression were made. The results drawn from these analyses were as follows. First, womens national soccer team image significantly influenced on spectator satisfaction. Second, womens national soccer team image significantly influenced on re-attend intention. Third, womens national soccer team spectator satisfaction significantly influenced on re-attend intention. Thus, the South Korea Football Association(KFA) must make an effort of the working-level by to create a nickname and running social responsibility activities program to improve womens national soccer team image.
Published Version
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