Abstract
The purpose of this study was to investigate the relationships among service quality factors, spectator sat -isfaction, and intention to revisit of spectators at F1 Korea Grand Prize International Sports Event. The study utilized the random convenient sampling method at the site of 2010 F1 Korea Grand Prize International Sports and a total of 287 samples were retrieved for the further analyses. The study employed frequency analysis, reliability analysis, exploratory factor analysis and confirmator y factor analysis, correlation analysis, and structure equation modeling through SPSS Version 18.0 and Amos 7.0. The r esults suggested that the service quality of F1 Korea Grand Prize International Sports Event influenced posi tively on the spectator satisfaction. Although the service quality of the event had no influence on the intention to revisit of spectators directly, the spectator satisfaction of the event had a positive impact on the intentio n to revisit of spectators emphasizing the signifi - cance of spectator satisfaction as a mediator between service quality and intention to revisit of spectators at F1 events in Korea.
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