The Effect of Social Media on Increasing Interest in Visiting Loang Baloq Tourism in Mataram City

Abstract

The relevance of social media in the tourist industry, which relies heavily on effective communication because its clients are travelers, is gaining more prominence. The tourism industry is information-intensive and heavily dependent on effective communication. This study analyzes social media's effect on increasing interest in visiting Loang Baloq tourism in Mataram city. The research method used in this study is a quantitative method using the smartPLS 3 tool to test the reliability of regression and hypothesis testing. Furthermore, the results of this study show that the theoretical contribution of this research can be briefly summarized as follows: social media tourist attraction significantly influences visiting intentions positively and significantly towards visiting purposes with p values ​​of 0.000 and 0.041, respectively. Social media can support and increase tourist attraction to Loang Baloq Mataram tourism