Abstract
Corporate Social Responsibility (CSR) has become an integral element of the tourism and hospitality industry. Personal characteristics/qualities are vital for becoming an effective manager, these characteristics play a pivotal role in a service industry like hospitality as they help in standardization to achieve the organisational goals. These characteristics can alter the outlook of managers with respect to the CSR activities of the organization. Therefore, the present study analyses such personal characteristics (like age, gender, education and work experience) of managers from a range of star category hotels to understand their attitude towards CSR. Descriptive analysis along with ANOVA was used for a sample of 417 managers from 7 states in India. A scale having 6 variables was used to determine the perception of these managers. The result showed that there is a significant difference for the variables gender, education and work experience. There are multifold suggestions provided based on the results which are targeted towards different stakeholders (like Academicians, Government Ministries, etc.)
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