A 15-year Review of “Corporate Social Responsibility Practices” Research in the Hospitality and Tourism Industry

Abstract

ABSTRACT The purpose of this study is to investigate corporate social responsibility (CSR) practices in the hospitality and tourism industry context. Authors reviewed 124 articles covering the 15 years between 2004 and 2019. The findings show that recent CSR research has focused on organizational and stakeholders themes. Recent CSR research trend shifts from financial focus to customer focus. Practitioners could take a reference on what sort of CSR activities have been conducted and explore new CSR initiatives in their sectors. Academics are advised to address under-research fields. Seven possible further research areas in the hospitality and tourism industry are proposed: secondary stakeholders including residents, government, media, and activist; consequences of CSR practices; antecedents of CSR practices; dark side of CSR; communicating CSR initiatives, less explored contexts and topics, and new analytic methods. A new research model has been proposed. This review paper fills a literature gap on reviewing CSR practices in the hospitality and tourism industry in a holistic manner.