Investigating Tourists’ Mobile Technology Resistance Behavior: An Application of Innovation Resistance Theory

Abstract

ABSTRACT While numerous travel applications (apps) have been introduced to the public, technology barriers have prevented people from using new technology to seek travel information. This study employed the innovation resistance theory to predict users’ resistance behaviors by investigating passive innovation resistance, product-specific barriers, and active resistance at a dimensional level. Structural equation modeling with a sample of 362 users revealed that passive resistance dimensions – resist to change and status quo satisfaction- had significant effects on all product-specific barriers. However, only three barriers, in turn, influenced active resistance in a different pattern; usage barriers led to active resistance – opposition, particularly while value and observability barriers resulted in rejection. Applying the innovation resistance theory, this research provides a new insight into travelers’ innovation resistance behaviors, extending the literature on technology in the tourism context. The dimensional approach further enhanced our understanding of the complicated resistance decision-making processes in a specific but comprehensive way. Findings offer practical implications for mobile app development, thereby reducing product-specific barriers while improving innovative travel products that are essential and convenient during their trips.