Abstract
The expression of the cultural characteristics is an important means to improve the added value of the products. And the cultural innovative product design based on the regional culture is the effective way for developing the innovative industry of the regional culture and enhancing the design level of the innovative products. From the analysis of the hierarch and connotation of the product system design this article studied the method how to incorporate the regional cultural features into the product system design and put forward the two methods of longitudinal and transverse design and verified the methods by the specific example of the product design.
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