The Cultivation of Bilingual Broadcasting Host Talents under the New Media Environment

Abstract

In view of the current situation of media in China, it is necessary to cultivate bilingual broadcasting talents. Based on the general environment of new media development, this paper uses literature research, survey research, content analysis, comparative research and other research methods. It studies the current talent needs of bilingual announcer and host starting from the role positioning and ability requirements of bilingual announcers and hosts. The current situation of relevant professional personnel training in colleges and universities is analyzed, and the existing problems are analyzed. The survey results show that the demand for talents in terms of language organization ability, language expression ability, on-the-spot strain ability and field control ability of double-broadcast positions is significantly higher than that of single-broadcast positions, which is closely related to the characteristics and work content of bilingual broadcasting and hosting positions. At present, the teaching method of bilingual broadcasting and hosting courses is relatively systematic, comprehensive, and scientific, and can implement flexible teaching according to the differences of students’ individual characteristics. However, there are still few innovative teaching methods such as task-driven teaching methods and thinking training teaching methods. This paper provides a certain direction and reference for the cultivation of bilingual broadcasting talents.