Abstract
Today, the media is firmly entrenched in human society. The media discourse is a powerful tool of influencing the human mind. Being dynamic in nature, the language of the media responds most quickly to all the changes in public consciousness. It is in the language of the media that it is easy to notice the new trends in approaches to language learning. A special place is occupied by the terminological allusiveness that plays an important role in the study of language of the XXI century. This article is devoted to the investigation of such linguistic phenomenon as terminological allusiveness specifically in the media discourse. The authors begin with the general overview of the main features, functions and categories of the media discourse. In addition, they describe key peculiarities of the allusion and term phenomena. At the same time, special attention is paid to the unconventional combination of the allusive units with terms of the exact and natural sciences as an exclusive stylistic device of the media discourse. The research paper also presents the various approaches to classification of such linguistic phenomenon, which are supported by the multiple examples. The research encourages the idea of further investigation of terminological allusiveness. The results of this study can assist any linguist in adequate discourse analysis. Keywords: “media discourse”; “terminological allusiveness”; “allusion phenomenon”; “exact and natural sciences terminology”; “linguistic studies”.
Highlights
Media discourse has always been a subject of multiple investigations
To achieve the goal of the research, we used the following methods of research: analysis and synthesis to give a detailed investigation of both phenomenon of allusion and term and peculiarities of their functioning in media discourse; induction and deduction to analyze the essence of notion of “terminological allusiveness”, approaches to its typology as well as its functions in the text; “words and things” method and contextual method to explain the meaning of the allusive term and its realization in the context given; bibliographical method to adapt various scientific works; generalization method to sum up the key aspects of the notion “terminological allusiveness” on the basis of diverse linguistic research and method of continuous sample to collect appropriate examples
Openness: media text cannot be characterized by the sematic completion since it is the structure, which is open to multiple interpretations: mass media text is a phrasal unity of endless hypertexts with the great variety of references and quotations;
Summary
Media discourse has always been a subject of multiple investigations. Media discourse just like any other phenomenon is subjected to diverse changes, among which the extensive use of allusions and terminology confluence occupies a central place. Many scientists have raised this issue in their works dedicated to linguistic studies. The phenomenon of allusions and terminology confluence, known as “terminological allusiveness”, still remains one of the most controversial issues in modern linguistics and causes heated debates in ISSN 2617-5339 the scientific community. The main purpose of the research discussed in the paper was to investigate the nature of the concept “terminological allusiveness” as a leading linguistic method of providing intertextual connections and exerting impact on the reader in modern media discourse
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