Abstract
Communication for action about climate change is difficult to operationalize. Capturing attention and motivating action requires understandable scientific data. We developed and tested a tool to boost graphic designers' ideation.We crossed communication objectives, the nature of content and conditions for visual communication with the need to capture attention, promote risk perception and motivate action. We conclude that the design of graphic communication objects may need to go beyond the use of images, the data-driven narratives and individual testimonies. Understanding human causes of climate change needs a multidisciplinary approach to the traditional graphic design project field with visual communication strategies that integrate existing knowledge.
Published Version
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