STUDY OF THEORETICAL AND METHODOLOGICAL ASPECTS OF CRATIVE MANAGEMENT

Abstract

The article defines the role of creative management in ensuring sustainable competitive advantages for the organization. It is emphasized that intellectual activity plays a vital role in the management of the business processes of the organization.
 The concept of creative management, which performs an organizational and guiding role in achieving the set goals in the organization, has been developed.
 The significance of using creative management tools as an effective lever for solving complex problems and making unconventional and original management decisions at enterprises in the conditions of the innovative economy is revealed. It has been proven that the introduction of modern methods of creative thinking and decision-making into the management process, the creation of a creative atmosphere within the team stimulates the development of the process of self-realization and self-improvement of employees, which leads to the successful resolution of problems in the organization, the adoption of extraordinary unique decisions, the creation of an innovative product, i.e., the increased efficiency of modern business.
 The proposed concept of creative management and the collective solution of creative problems are a source of practical recommendations regarding the development of creative thinking of personnel and the adoption of competitive decisions.