FORMATION OF AN ENTERPRISE MANAGEMENT SYSTEM IN THE CONDITIONS OF THE DIGITAL ECONOMY

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The purpose of the article is to study the features of the formation of an enterprise management system in the conditions of digital transformation of the economy. Attention is focused on the importance of building an enterprise management system in the conditions of digitalization. Key changes that the transition to a digital economy leads to are identified. Factors that contribute to the development of the digital economy are highlighted (development of the information and communication technologies industry, strong educational institutions, competitiveness of innovations). The stages of digital transformation that an enterprise must go through are characterized. The conceptual principles of the enterprise management system in the conditions of digital transformation of the economy are defined. The goal of enterprise management in the conditions of digital economy is established. Management tasks are defined, the implementation of which ensures the achievement of the goal. The principles (innovation, adaptability, digitalization, automation, customer-orientation, flexibility, transparency, accountability) and functions (planning, organization, motivation, control, communicative, adaptive) of management in the conditions of digital transformation of the economy are revealed. The principle of omnichannel is proposed for use, which involves the integration of various communication channels, which will ensure the efficiency and quality of management decisions. The list of functions is supplemented with communicative and adaptive functions. Management methods in the digital economy are characterized, which are based on the use of digital technologies and allow for the development of effective management solutions (management method based on digital transformations, data-driven management method, management method based on the use of Agille principles, management using cloud technologies, management using robotics and process automation (Robotic Process Automation (RPA)), management based on multichannel, management using digital platforms). The main directions of development of the management system in the context of digitalization are determined.