Abstract
This study is aimed to analyse the psychological factors, social, technological and institutional that influence students' attitudes to use and accept the focused educational video sharing site. The acceptance factors were studied based on the technology acceptance model (TAM). A series of learning software video tutorials in the form of screencast has been developed and uploaded to focused educational video sharing sites named LearnSoftware to be used in this study. A questionnaire has been used as an instrument to analyse the students' attitudes in acceptance of the site for educational purpose. Quantitative research method was used and data were collected from 294 students of Multimedia studies (major and minor) from 5 Public Higher Learning Institutions. Multiple regression analysis conducted found that psychological factors contributed the main influence towards the use of the focused educational video sharing site. In sum, the findings of this study are beneficial for institutions, students and lecturers, and video-sharing site developers in understanding learners’ behavior towards decision-making in accepting and using new technologies introduced.
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