STRATEGIC DEVELOPMENT OF THE SPORTS INDUSTRY

Abstract

The article examines the role of the sports industry in modern conditions of the socio-economic development of the state, substantiates the definition of the concept of "sports industry" and reveals the content characteristics that are inherent in it, reveals the features of the development of the industry. the sports industry, the importance of applying the cluster approach to the strategic development of the sports industry is substantiated, the mechanism of interaction in the system "state - society - science - business" is substantiated, which will increase the efficiency of joint activities of economic entities in the sports industry, an organizational and structural model of a sports cluster is developed. Goal. Determine the mechanisms for the development of the sports industry in Ukraine in the context of the adopted course of sustainable development of the state. Methodology. In the course of the research, an empirical-theoretical method based on the analysis of statistical data was used; structural method; comparative analysis; abstract logical generalization. Scientific novelty. The cluster approach is proposed as a mechanism for the strategic development of the sports industry for the production of a high-quality sports product and the role of state policy in this process is determined