Social and market conditions for the development of the sports industry in Ukraine

Abstract

The theoretical analysis of conditions of the sports industry development is carried out. An individual is a direct and main entity in the complex structure of the entities of social development and social policy implementation. The problems of social development and social policy cannot be solved without the conditions for self-realization of human capacity. Under modern conditions, there is a process of scientific knowledge specialization and establishment of scientific schools of research in the development of the sports industry and its impact on shaping a healthy society. Deepening economic reform significantly impacts the development of market relations in the sports industry in Ukraine, which is characterized by changes in ownership, forms of management, rules, methods of managing the sports industry, and quality of promoting a healthy lifestyle. Organizational, managerial, and economic activities in physical culture and sports are aimed at meeting the growing needs of the population in high-quality physical culture and health services that will promote human development, implementation of the European value system, and development of the sports industry. The generalized idea about the social and market-related mechanism of regional management is given. In conditions of fierce competition and rapidly changing situation, sports organizations must not only focus on the internal state of affairs but also develop a long-term strategy of behavior that would keep pace with changes in the environment. In the past, many organizations have been able to function successfully, focusing mainly on day-to-day operations, on internal issues related to improving the efficiency of resource management in current activities. However, now, although the task of rational use of capacity in current activities does not change, it is extremely important to implement the management, which ensures the adaptation of physical culture and sports organization to rapidly changing external conditions. The importance of an innovative approach to creating conditions for the development of physical culture and sports at the regional level is emphasized.