Abstract
This Study aims to: 1) to determine The lacation distribution of The sanjai cracker Industry in Koto Tangah district, 2) to determine The marketing strategy of The sanjai cracker Industry in Koto Tangah district, 3) to determine The marketing coverage of The sanjai cracker Industry in Koto Tangah district. This type of Research is guantitative descriptive which uses a Financial approach, The type of data used in This Study is primary data, The analytical technigue used is using a percentage formula whose formula is p= f/n x 100%. The results of this Study are 1) The distribution of The lacation of this Industry is spread unevenly. 2) The Place for selling sanjai crackers varies from small Shops around The house, traditional Markets, specialty Shops, and Special, channel agents. 3) The marketing area of The sanjai cracker Industry includes regencies/cities That are in The Western Sumatra Province (Padang, Solok, Dharmasraya, Alahan Panjang, Payakumbuh, and Painan) and alto districts/cities That are outside The western Sumatra province (Jambi, Sungai Penuh, Medan, and Pekanbaru).
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