Social Media’s Effect on Generation Z in India

Abstract

The main purpose of this paper is to explore the impact of social media on Generation Z in India. Social media has had a huge impact on modern culture, touching almost every aspect of our daily lives and growing every day. Gen Z, which includes those born between 1997 and 2012, is characterized by being the first to grow up completely dependent on a tech lifestyle. Another downside is that teens' use of social media can disrupt their sleep at night and expose them to peer pressure, pain, gossip, and idealized portrayals of others' lives. That's the fact. Indians use social media only 2.4 hours a day on average. Gen Z, ages 18-24, spend too much time on these applications. In India alone, Facebook and Instagram have 97.2 million and 69 million users in this age group respectively. India is one of the countries with the largest internet user population and online business is always thriving. The digital lifestyle has been warmly embraced by Indians who are using it for everything from information, learning, commerce, and entertainment, to building smart homes. The most common justification for this was one of the following: Use of social media.