Abstract
The research paper aims to study Customer Satisfaction in the Automobile Industry in Pune. The study seeks to understand the key factors influencing customer satisfaction, such as product quality, sales experience, after-sales services, and overall customer support. It employs a quantitative research approach, using surveys to gather primary data from 135 respondents, mostly existing automobile industry customers. Key findings indicate high satisfaction with the quality and performance of the Automobile Industry. However, some customers raised concerns about the availability of spare parts and service delays. The study also highlights the importance of personalized customer service in improving satisfaction levels. Suggestions include enhancing after-sales service efficiency, improving communication regarding repairs and warranties, and offering customization options to attract a broader customer base. Ultimately, the study concludes that customer satisfaction is a crucial driver for brand loyalty and future growth for the Automobile Industry.
Published Version
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