The Study of Sustainable Green Marketing: Commercial, Environmental and Social Benefits of Green Marketing and their Effects

Abstract

Today, environmental issues are noticed everywhere in the world. The critical problems in the environment like global warming waste disposal, pollution and climate change, etc. Whereas many initiatives are taken by industries and government as well too aware people about that concern still it is a crucial issue on the earth. The international political issue most focused point is Sustainable development. The concept of green marketing plays an important role in today’s world for sustainable development. This paper is all about the concept of green marketing, sustainability, the evolution of green marketing, the role of green marketing in sustainable development, and the total number of companies engaging in adopting the policy of green marketing in India. In this paper, all the benefits of green marketing to society, the environment, and businesses are included. This study is based on conceptual data.