Abstract
There are three historical periods in the Chilean semiotics. The first one corresponds to its birth (1969) associated with the ideological fight of society as a whole. The second one (1975-1982) corresponds to the hegemony of an epistemological field whose fundamental demands are the gaps in specific theoretical fields: the literature and the visual aesthetics. The third period (1981 to this day), that incorporates a new epistemological region: the communications develops a rupture with the previous field, the questions are no longer originated in the theory but in the productive structure of society.
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