Abstract

El presente estudio se centra en el análisis del nuevo paradigma social centrado en códigos y mensajes estéticos de las comunicaciones de masa emergentes, en general; y en la proliferación editorial de los llamados libros ilustrados de no ficción, caracterizados por la integración de texto e imagen y los epitextos virtuales que emergen a partir de ellos, en particular. La metodología surge de las aportaciones teórico-prácticas que ofrece la semiótica social y multimodal, diferenciada en dos fases: una, análisis documental de corpus bibliográfico (n= 128); y, dos, estudios de relaciones semióticas que se producen entre el texto y la imagen. Pretende dejar de manifiesto cómo se producen las interacciones multimodales en la transferencia de la información y cuáles son las tipologías más empleadas para la consecución del conocimiento. Abstract: This article is an analysis of the new social paradigm focused on codes and aesthetic messages of emerging mass communications. In particular, it addresses the proliferation of the so-called illustrated non-fiction books, characterized by the integration of text and image and the virtual epitexts that emerge from them. The methodology arises from the theoretical-practical contributions offered by social and multimodal semiotics, distinguishing two phases: one, documentary analysis of bibliographic corpus (n = 128); and, two, study of the semiotic relationships that occur between text and image. It aims to show how multimodal interactions occur in the transfer of information and what are the typologies most used to achieve knowledge. Keywords: Multimodal micronarrative. Informational book. Multimodal literacy. Networked knowledge.

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