Semiotic strategy of non-representation: conflict between reprezentament and reference

Abstract

The idea of representation is a fundamental factor of the social privilege for any social institution that lies in a desire to establish the firmly true descriptions of the world, set facts and objective truths. Yet, it should be noted that assertions based on representation are not only the prerogative of science, philosophy, religion, art and politics, but also the immediate reality of social life. A denial of representationalism inevitably leads to the relativism as the abruption of a language from reality. Since then, a language can assert anything about the reality without accordance to the reality proper, and thus, distort the reality to its substitute - a new artistic reality. Post-analytical philosophy covers the issues under the term anti-representationalism, i.e. reject representation (meaning passive display of autonomous objects) as a productive notion or a concept. Representatives of new historicism, on the contrary, understand representation as a productive notion through which cultural creativity can be studied in performative aspects.Research of representation as fine art is an integrated part of social processes of separation, withdrawal, acceptance and domination, and is generally a social expression of power-strength processes. Post-analytical philosophy in the concept of anti-representationalism does not thematise artistic and non-artistic signs specifics. A language is claimed not to reflect passively autonomous objects in the world like a mirror (represent), but constitutes them as technical artistic texts in a fundamental sense. Theory of language representation in the post-analytical philosophy progresses into language instrumentalism - a language is understood as an important tool with the help of which the humankind aligns with the reality.