Abstract
Productivity and production go hand in hand in the sustainability and management of any business enterprise. Due to the ever changing situations in this age of volatility, uncertainty, complexity and ambiguity (VUCA), productivity plays a crucial role in the success of a business, whether it is a service or a manufacturing or even an ancillary unit. Technological advancements have thrown both challenges and opportunities to enhance productivity. Ecommerce is one such significant contributing factor to productivity. This paper throws light upon the role of e-commerce in productivity, and enumerates the issues and challenges associated with the effective and efficient use of e-commerce for productivity.
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