Research on the Practical Teaching Platform of Marketing Course in Local Universities Based on the Cultivation of Innovation and Entrepreneurship Ability

Abstract

In order to solve the problem that students' comprehensive ability can not be effectively improved under the traditional practice teaching method of marketing course, the research on the practice teaching platform of marketing course in Local Universities Based on the cultivation of innovation and entrepreneurship ability is carried out. This paper designs a new platform by compiling the content of practical teaching program based on the cultivation of innovation and entrepreneurship ability and allocating the practical teaching resources of marketing course in local universities. The experiment shows that the practice teaching under the new platform environment can effectively improve students' practical ability, break the space and time constraints of traditional practice teaching mode, and provide innovative ideas for the practice education in local universities.