Research on the High-Quality Development of Cultural and Tourism Integration in the Ganzi Section of the Long March National Cultural Park

Abstract

The construction of the Ganzi section of the Long March National Cultural Park is of great significance for the development of the entire Ganzi Prefecture and can drive the integration of culture and tourism in the region. Currently, the feasibility of achieving high-quality development of the integration of culture and tourism in the Ganzi section of the Long March National Cultural Park is strong, but there are also some constraints, such as the lack of in-depth exploration and research, and the lack of a virtuous cycle between development and conservation. The integration of Long March culture and tourism resources is also challenged by regional factors and economic development, and the lack of systematic, forward-looking, and innovative planning. Therefore, it is necessary to develop a scientific plan for the development of the integration of culture and tourism in the Ganzi section of the Long March National Cultural Park, strengthen the protection and excavation of cultural heritage, improve the quality and competitiveness of cultural tourism products, strengthen cooperation and linkage with surrounding areas, stimulate the vitality and innovation of the integration of Long March culture and tourism development, and achieve the goal of high-quality development of the integration of culture and tourism in the Ganzi section of the Long March National Cultural Park. This can be achieved by adhering to a virtuous cycle of protecting and utilizing Long March cultural resources, exploring and utilizing the inherent value of Long March cultural resources, strengthening cultural brand building, and cultivating sustainable development momentum for the industry through market-oriented, diversified, and sustainable Long March cultural tourism operation and management.