Abstract
The rich salt culture resources provide the basic conditions for Zigong City to promote the integration of cultural and tourism development, consolidate the achievements of poverty alleviation, and empower rural revitalization. On the basis of clarifying the mechanism of consolidating poverty alleviation achievements and empowering rural revitalization through the integration of salt culture and tourism in Zigong City, this article explores the practical difficulties of consolidating poverty alleviation achievements and empowering rural revitalization through the integration of cultural and tourism resources, industries, functions, and markets, and explores countermeasures and suggestions to promote the integration of cultural and tourism in Zigong City.
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