Study on the Development of Rural Tourism and Cultural Integration in Zhejiang Province

Abstract

Rural tourism is a highly comprehensive industry that drives rural revitalization and is also an important support for consolidating the results of poverty eradication in the future. Only through high-quality integration of rural tourism with unique local vernacular cultural resources can rural tourism enhance its charm and truly contribute to rural revitalization. However, new industries related to the integration of cultural tourism are relatively rare, so the demand of tourists for culturally added value in rural tourism has increased. This paper analyzes the dilemma of cultural tourism integration development in Zhejiang Province, introduces the power open integration mechanism framework, combines the current situation of cultural tourism integration in Zhejiang, summarizes the practices and experiences of rural tourism and cultural integration in typical countries such as France, the United States, and Japan, puts forward the path of the integration of cultural industry and tourism industry, and deeply explores the connotation and value of culture in rural tourism, the implementation path of high-quality development of rural tourism and cultural integration, and provides a valuable reference for designing a high-quality rural tourism development path with cultural heritage.