Research on the Development Strategy of Red Study Tourism in Ganzi Prefecture

Abstract

The study found that Ganzi Prefecture is rich in red historical sites and cultural symbols, but faces multiple challenges in its development, such as insufficient policy support, problems with tourists’ experience, and difficulties in cultural inheritance. By strengthening policy guidance, improving product quality, promoting the integration of industry and education, as well as focusing on cultural inheritance and innovation. At the same time, it focuses on environmental protection and social participation in the development process to ensure the sustainability of red study tours, promote the combination of red study tours and cultural inheritance, and realize the win-win situation of economic benefits of tourism and cultural heritage, which is of positive significance for promoting the development of local society and economy, as well as protecting and inheriting the red culture.