Research on the Financial Problems in Marketing Channel Management of Enterprises

Abstract

Nowadays, the enterprises pay more and more attention on the management of marketing channel. How to deliver the goods to the consumers quickly or provide them with convenient and high quality service directly affects the profitability and development of the manufacturing enterprises and distributors. Only the enterprises with high-efficiency, large-scale, low operation cost and flexible marketing channels have the initiative to win in the fierce market competition. Marketing and financial management are the twin pillars of the current enterprise management. Analyzing the income, cost, efficiency and management level of marketing channel in the perspective of financial management to realize the interaction and infiltration of the two pillars will effectively improve the management level and competition ability of the enterprises. As a result, it is of enormous theoretical importance and practical value.