Cost and Margin Analysis of Processed Agroindustry Product Marketing In Mataram City

Suprianto Uwalaka,Putu Karismawan,Eka Agustiani

doi:10.11648/j.hss.20210905.14

Abstract

This study aims to determine the marketing pattern of processed agro-industry products, examine the margins of each marketing agency, the profit of the institution and marketing channels, and the level of marketing efficiency in each marketing channel of processed agro-industry products in the city of Mataram. The type of research used is descriptive using quantitative and qualitative data. Data was collected through interviews with the help of questionnaires. The data analysis used is qualitative and quantitative analysis by calculating marketing margins, profits and efficiency in each marketing agency and marketing channel. The results obtained are the marketing system of processed agro-industrial products in the city of Mataram consisting of three marketing channels, namely from producers => collectors => retailers => final consumers. In my marketing channel, the leather cracker collectors have a margin of Rp. 15,000/Kg, while in the marketing channel that has the highest margin in this channel is the retailer, which is Rp. 20,000/Kg. Bread processed products with a marketing margin of IDR 250 / pack at retailers, then salted peanut products have a marketing margin of IDR 15,000 / kg in marketing channels I and II, Tofu and tempeh products have a marketing margin of IDR 250 / fruit (retailers) and IDR 750 /pack tempe for collectors and Rp 500/pack for retailers. Salted egg processed products have a marketing margin of Rp. 1000/egg in channel I and Rp. 500/egg in channel II. Marketing efficiency can be seen from the total marketing margin and farmer's share, where in Marketing Channels 1, 2, and 3, it can be seen that all marketing channels for processed agro-industry products are included in the efficient marketing level. The three marketing channels are efficient based on the acquisition of farmer's share which is above 50 percent. The costs incurred in each marketing channel consist of transportation costs, labor costs, and packaging costs. The cheaper the costs incurred, the more efficient the marketing channel and this is in the second marketing channel (the average marketing efficiency is 2.1%).

Highlights

Processed products from these agricultural inputs, besides being able to meet the needs of local communities and to meet demands from other regions, include supporting the activities of the tourism sector in the form of culinary tourism and souvenirs of NTB typical food products
The city of Mataram is divided into three regions, namely the City of Cakranegara as a commercial center city, the City of Mataram as the center of education and government and the old city of Ampenan as a supporting city for tourism and demographics of the population in the city of Mataram spread over 6 sub-districts namely; Cakranegara subdistrict, Sandubaya sub-district, Selaparang sub-district, Ampenan sub-district, Mataram sub-district and Sekarbela sub-district with the following population distribution: District
The population in 2020 is a prediction figure described by the dukcapil office of the city of Mataram where in 2020 the male population is 245,190 people and the female population is 250,491 people or the total population in 2020 is 495,681 people or an increase from the previous year of 1.84%

Summary

Introduction

According to Kartasasmita, M [7] defines agro-industry in two ways, namely first, agro-industry as an industry with the main raw materials from agricultural products and secondly, agro-industry as a stage of development as a continuation of agricultural development but before the development stage reaches the stages of industrial development These agro-industry activities generally involve small and medium-sized enterprises which are small-scale people's economic activities with various shortcomings and obstacles that this small and medium-sized business group has. West Nusa Tenggara as one of the national food buffer areas based on the development of the agricultural sector, especially rice, secondary crops, vegetables, tubers and livestock products has considerable potential in the development of agribusiness and agro-industry processing agricultural inputs. In the city of Mataram as the center of government and trade, there are various small and medium industries engaged in various fields of processing agricultural inputs, one of which is the food processing industry

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Conclusion