Research on the design strategy and application of cultural IP in museums

Abstract

Research into the development of cultural and creative products for museums will not only help to pass on the best of Chinese culture, but will also enable more people to trace their roots. With the development of time and technology, museums are eager to increase their visibility among the public and receive public subsidies as one of their sources of income. Increasingly, museums are striving to develop cultural and creative IP products. Despite the wide variety of cultural IP products, few products reflect the characteristics of museums, mainly due to excessive profit-driven and lack of standardised design management, making museum cultural and creative products outdated and homogenised. Taking the Henan Museum as an example, this paper analyses the excellent cultural creative products and their current problems, and proposes innovative methods on cultural IP design to encourage the further development of cultural creative products in museums.