Abstract
In micromedia environment, information communication is faster and wider. At the time of bringing about convenient, rapid and efficient development platform, it also increases difficulty of enterprise crisis public relationship (PR). The brand new media environment is affecting the PR communication strategy of enterprise crisis deeply. Through analyzing the feature of crisis PR encountered by the enterprise in micro media environment, the paper proposes the strategy to cope with crisis PR in micromedia environment, makes enterprise take new environment as the opportunity so as to get bigger development space and more opportunities.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: DEStech Transactions on Economics, Business and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.