THE ROLE OF NEW INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE PERFORMANCE OF PUBLIC RELATIONS (CASE STUDY: ELECTRONIC PAYMENT CARD NETWORK "SHAPARAK")

Abstract

The main objective of this study is the role of new information and communication technologies in the performance of public relations (case study of Shaparak network). This survey method is scrolling and measuring tool is a questionnaire. The statistical society of present research is shaparak's staffs that are 90 peoples based on Statistics. Sampling in this study were all counting. The results showed that the use of new information technologies and communication and information gathering is a significant relationship in public relations. This means that the use of new information technologies and communication, and public relations increases collecting information on public relations is also increasing. Also, between the use of new information technologies and communication and planning in public relations, there is a significant relationship. The use of new information technologies and communication and public relations there is a significant relationship, this means that the use of new information technologies and communication is increasing the communication in public relations is also increases. The results of this research also showed that the use of new information technologies and communication and public relations measurement and evaluation is a significant relationship. Today enabling information technology is raised as a tool for managers and employees. The electronic public relations can have played a key role as the information communication units in optimizing the information architecture process of organizations and this is true to Shaparak electronic payment card network.