Research on Microfilm Creation and Practice

Abstract

In the information age, with the continuous development of new media technology, microfilm, as an emerging cultural form, has been rapidly developed. It provides a new experience in a short time, a highly concentrated story, wonderful lens language and visual impact. Compared with traditional films, microfilms have the characteristics of small investment, short cycle and fast communication, which have better communication effects when combined with emerging media. But there are in the process of development such as, product quality is uneven, market spread lack of standardized management, so this paper takes microfilm creation and practice as the main research object, combines microfilm production with marketization and other realistic factors, such as summarizes its development situation, at the same time, points out the shortcomings of the current microfilm creation and practice, and puts forward some suggestions that the creators should further improve the level of work and the quality of work, deepen the reform of policy and market specification, etc.