PROBLEMS OF ADAPTIVE MANAGEMENT OF THE FORMATION OF FINANCIAL AND ECONOMIC POTENTIAL OF ENTERPRISES IN UKRAINE

Abstract

Adaptive management of the formation of the financial and economic potential of enterprises in Ukraine faces numerous problems that may be related to macroeconomic conditions, internal processes at enterprises, as well as external factors. The problems of adaptive management of the formation of the financial and economic potential of enterprises in Ukraine are closely related to the processes of digitalization of business and enterprise management in the context of the formation of the "National Strategy of Industry 4.0". Today, the transition of companies to digital technologies using Industry 4.0 tools is one of the leading directions of their development and the country as a whole. Attempts to transition to digitalization in the context of Industry 4.0 made it possible to create in Ukraine the National Movement "Industry 4.0 in Ukraine", which acts as a platform for uniting business associations, participants and communities of markets, enterprise management systems, mechanical engineering, engineering, scientists and researchers for the purpose of transition of Ukrainian enterprises to digital transformation standards. For adaptive management of forming the financial and economic potential of enterprises in Ukraine, possible threats on the path to digitalization can include: cyber security and possible hacker attacks; problems in the operation of equipment, property damage and theft; state policy and activities of the regulator in the market; the COVID-19 pandemic, an economic crisis or an unstable situation in the country; actions by competitors, unfair competition; low level of financing and investment inflow, the financial component of the digital transformation process; lack of qualified workers and specialists in the direction of digital transformations. To overcome these problems, a comprehensive approach is needed, including stabilization of the macroeconomic environment, improvement of the legal framework, development of infrastructure, support for innovation, and the fight against corruption. This will create favorable conditions for effective adaptive management of the formation of the financial and economic potential of enterprises in Ukraine.