ЗНАЧЕННЯ ФІНАНСОВОЇ СТАБІЛЬНОСТІ ДЛЯ ІННОВАЦІЙНОГО РОЗВИТКУ ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВІЗАЦІЇ ЕКОНОМІКИ

Abstract

It has been established that financial stability plays an important role in the activation of innovative development, improvement of the innovative activity of enterprises. It was determined that in the conditions of digitalization of the economy, an important task for enterprises is research, implementation of innovations that will ensure the formation of competitive advantages and the growth of financial stability. The approaches of scientists to the definition of «financial stability», «innovative development of enterprises» and «digitalization of the economy» were studied. The importance of the financial stability of the enterprise in innovative development has been proven, because the provision of financial resources allows the introduction of software and technologies. The results of the financial and economic activity of the company «ATB-Market» LLC were studied and the type of its financial stability was determined. An assessment of the innovative development of the enterprise was carried out and the prospects of its activity were determined. The peculiarities of the information usage and communication technologies at the enterprises of the country have been considered. It has been substantiated that along with financial stability, the innovation activity of the enterprise is affected by digitalization trends, which allows to stay ahead of competitors. The main problems of «ATB-Market» LLC were identified and ways to improve the financial condition were formed, namely: implementation of cost control mechanisms; optimization of financial assessment and supervision processes; increasing the effectiveness of marketing and advertising; application of long-term financial planning strategy; involvement of financial management specialists; introduction of employee motivation system; expanding the range of goods at low prices. The areas of innovative development activation in the conditions of digitalization of the economy have been formed, namely: introduction of electronic payment systems; the information system improvement; the implementation of AI-based programs; digitization of the logistics system and automation of accounting for the availability of goods, introduction of an electronic system for accounting for the expiration date of goods; introduction of innovative means of partially replacing cashiers with artificial intelligence or creating self-service cash registers; development of a program for automatic price tag changes; implementation of modern software.