Abstract
This article is based on an ethnographic study carried out in one of the main public spaces of a traditional upper-middle class neighborhood in the city of Fortaleza, in Northeastern Brazil. We focus on reflecting, from the case of Praça das Flores, on the dynamics of uses made of public and private investments in urban spaces, and how these are indicators of other ways of maintaining different types of capital and privileges of elites in cities in the context of global capitalism. We analyze the dynamics of privatization of the square and its green area by an important real estate developer, seeking to understand how this group mobilized private interests through an urban policy of "Adoption of Green Squares and Areas", making millionaire investments in elite and reinforcing forms of inequalities of class and race in the city, as these investments do not reach the urban areas of the periphery in equal measure.
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