Abstract
The protests in June 2013 brought to light new ways of mobilizing society and the emergence of actors who intensified conflicts in the public space. The first protests were attended by very diverse people and social groups, with different ideologies, who shared a general feeling of indignation. Between 2014 and 2015, the polarization takes place with the organization of new right-wing groups, reaching itk peak in the impeachment of former president Dilma Roussef in 2016. The article seeks to contribute to the debate on the social and political meanings of the June protests, carrying out a socio-genesis of the polarization that gripped the country. To this end, we propose a conceptual approach - the passage from the crowd to the public, as assumed by Gabriel Tarde - addressing aspects that are still lacking in analysis, such as the role of narratives, images, numbers and maps in the construction of public opinion about these events, with a focus on the media framing of these protests from 2013 to 2016.
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