Abstract
This article or writing aims to determine the pattern of socio-economic life of the community around the industry and to find out the survival strategies of industrialized communities to improve socio-economic life in Golokan village. Technology that is getting more advanced, sophisticated and modern proves that the development is getting faster. Don't care about existence. So that rural areas provide options for distribution. This resulted in a transformation of livelihoods. The transition of the community to their livelihoods from the agricultural sector as farmers and agricultural laborers to the non-agricultural sector as factory workers and opening service businesses. This situation affects various aspects of community life, especially in the socio-economic life that has changed and increased. They can work in the industrial sector as employees and can open businesses. In the past, society had a strong social solidarity. However, without being based on the existence of industry, social solidarity has begun to weaken. The characteristics of rural communities are starting to fade. The more modern society becomes a heterogeneous society, individual, busy working and leaving the social activities that it has been participating in. There is a suitable example in the Sidayu Gresik market area by establishing a family relationship by giving parcels before Eid to each customer, matching the price of goods between one trader and another. Business strategy by behaving well and building social relationships.
Highlights
writing aims to determine the pattern of socio-economic life of the community
modern proves that the development is getting faster
This resulted in a transformation of livelihoods
Summary
Golokan Sidayu, tidak hanya tergantung pada sector pertanian saja. Kondisi geografus wilayah kota Gresik dan daerah yang mengitari salah satu daerah karang dengan bebatuan kapur yang sulit untuk dijadikan lahan pertanian. Permasalahan seperti itu tidak menutup kemungkinan untuk hidup yang sulit melainkan membawa keberkahan diri bagi warga kota. Justru kondisi yang sulit membawa perkembangan selanjutnya dan mendorong terjadinya perubahan social. Kondisi geografis telah memberikan sumbangan besar bagi terjadi suatu dinamika kehidupan dan dinamika kota, dari masyarakat tani, nelayan, dan home industry menjadi masyarakat yang mengandalkan sector industry besar dan perdagangan, serta dari kota yang statis dan tertidur cukup lama menjadi kota yang kembali dinamis. Keadaan ini mengakibatkan masyarakat semakin sibuk dengan pekerjaannya (Rosyanti et al, n.d.). Menyebabkan masyarakat kurang berinteraksi dengan anggota masyarakat lain (Nawawi et al, 2015)
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