Abstract
UMKM are one of the business sectors that have an important role in economic growth in Indonesia, technological developments and the Covid-19 pandemic have changed UMKM marketing which was originally done face-to-face to digital. Digital marketing is the main key in determining the success of an UMKM business. This study aims to describe the role of digital marketing in marketing a product at Kedai Kopi 272, this study uses descriptive qualitative methods to explain and answer in more detail the problems to be studied and use several data collection techniques, including interviews, observations, and documentation of 3 (three) informants, namely Reza Nurhakim, Lana, and Dini Noviani. The results of this study are the increased sales of Kedai Kopi 272 in March, April and May after using digital marketing to market their products through social media Instagram. This proves that digital marketing has a role in marketing a product at Kedai Kopi 272.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
