Digital Marketing in Encouraging Economic Growth and Domestic Consumption in Indonesia

Abstract

This study looks at digital marketing in general by investigating internet users as representatives of internet users who are segments in digital marketing, consumption which shows domestic demand as a result of the marketing mix, and economic growth as an indicator of national production.The World Bank has provided this data as a secondary source. For the years 2000 to 2020, the following variables will be analyzed using two different time series models. The country's GDP is used as a measure of economic growth in this study. Internet users (IU) and consumption (CO) respectively are the dependent and independent variables of this study because they serve as indicators of how these two variables are related in the long and short term to economic growth. There is an influence between internet users, economic growth, and consumption so digital marketing has a significant impact on consumption and economic growth in Indonesia. This is shown by the direct influence of internet users, economic growth, and consumption on internet literacy in Indonesia.