PENGARUH SOSIAL MEDIA, TREND, KUALITAS PRODUK TERHADAP MINAT BELI PAKAIAN SECOND BRANDED DI TOKO AEM SECOND STORE HIBRIDA RAYA KOTA BRNGKULU

Abstract

This study plans to decide the impact of web-based entertainment, patterns, item quality on interest in purchasing second marked garments at the Aem Second Store Hybrid Raya Store, Bengkulu City. The populace utilized in this study were shoppers of the Aem Second Store Hybrid Raya Store, Bengkulu City. the quantity of tests utilized upwards of 100 respondents. The information that has been gathered is handled utilizing Classical Assumption Test Techniques, Multiple Linear Regression Analysis Techniques, Coefficient of Determination (R2), and Partial Tests (t-test), Simultaneous Test (F-test). The consequences of this study demonstrate that to some extent the Social Media variable essentially affects the purchasing interest variable, the pattern fundamentally affects the purchasing interest variable and item quality altogether affects the purchasing interest variable. While the Social Media f Test, Trend, Product Quality impact Interest in Buying Second Branded Clothing at the Aem Second Store Hybrid Raya Store, Bengkulu City. As well as having a relapse condition together, the factors of Social Media, Trend, Product Quality add to impacting the Interest in Buying Second Branded Clothing at the Aem Second Store Hybrid Raya Store, Bengkulu City. Keywords: Social Media, Trend, Product Quality and Buying Interest