PECULARITIES OF FORMATION OF THE BUSINESS CULTURE IN THE PROCESS OF PROFESSIONAL TRAINING OF FUTURE GUIDES

Abstract

The article considers the peculiarities of the formation of business culture in the process of professional training of future guides. This article defines the concept of business culture, its aspects and competencies. This paper also determines that the formation of business culture of the future guide during professional training is more fully reflected in the integration of cultural and competency approaches, because it is within the latter we get a specific form of result – the competence of the future guide in business culture. It states that business culture is a multifaceted, sociocultural phenomenon of modern social life, the understanding of which is reflected in many scientific fields: philosophy, culturology, ethics, history, and psychology. Due to the integration of knowledge, business culture accumulates a new semantic integrity, which is necessary to comprehend the modern reality of social, cultural, business interaction. The article also notes that from the standpoint of education, it is a component of the general culture of the individual and business culture is the professional culture of the specialist. In essence, it considers the business culture of the individual as a value attitude to the objects of business culture, which consists of knowledge, values and norms. In addition, it notes that the effectiveness of the formation of business culture of future guides is determined by the specifics of business culture. They are the formation of business culture competencies: sociocultural, value-based, social creativity, business interaction, business communication, personal and professional growth. It gives an opportunity to rethink the result of the process of forming the business culture of the future specialist of tourist support, namely the guide. The result of the relevant humanistic paradigm of education and the requirements of stakeholders for the training of a specialist is his competence in the field of business culture as a component of general socio-professional competence.
 Keywords: culture, business culture, guide, professional training, culturological approach, competence approach, personality culture, professional competence.